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Using Rewards to Increase Research Participation

URI is a market research company that uses a variety of research methods to build an understanding of how consumers use products. They rely on engagement from research participants in order to make these methods work. Mary Chartier, Operations Director at URI, was cutting costly paper checks and handing out physical rewards in order to incentivize research participants. Looking for a solution, she reached out to Tango Card to see how digital rewards could improve research participation numbers by 21-40% while saving her time and money.

How do you work with Tango Card?

Order through Blast.

Who do you send rewards to and for what reason?

We send rewards to research participants for engagement.

What kind of rewards do you use at URI?

We use gift cards, nonprofit donations, and cash cards like PayPal and visa.

Prior to working with Tango Card, how were rewards fulfilled at URI?

Processed checks/deposits/disbursements ourselves and we also purchased physical rewards that we fulfilled ourselves.

What are some of the challenges you faced prior to working with Tango Card? 

Some of the challenges we faced prior to Tango Card were:

  • Spent a lot of time purchasing/fulfilling incentives
  • Dealt with high fees/costs associated with incentives
  • Struggled with handling lost rewards
  • Took too long for rewards to be delivered
  • Lacked customer support for reward recipients

Now that you work with Tango Card, what improvements have you experienced? 

We’ve reduced the time spent managing/fulfilling rewards by 21-40%. We also see rewards delivered faster and more on time. 

Please share why digital gift cards are valuable to your company.

Tango Card has been a great resource to be able to send gift cards digitally. They have helped immensely with international (non-US) gift cards as well as well (Virtual Visa).

What are some benefits you’ve seen since partnering with Tango Card?

 We’ve seen the following benefits since partnering with Tango Card:

  • Reduction in time spent managing/fulfilling rewards 21-40%
  • Reduction in cost spent managing/fulfilling rewards 0-20%
  • Increase in research participation engagement 21-40%

The bulk ordering is helpful, as is being able to direct a participant to Tango Card for support.

Interested in learning how you can increase research participation while saving time and money? Check out www.tangocard.com for more information.

 

Written by Kasia McCormick

Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.

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