Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies all across the globe. They blend qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics to solve the most difficult marketing problems. In a world where payment disbursements can get costly, Decision Analyst needed a more affordable option that was received well by millions of customers. We sat down with Jason Thomas, Chief Control Officer at Decision Analyst, to learn how he reduced operational costs by 41-60% by partnering with Tango Card.
How do you work with Tango Card?
We are integrated with Tango Card’s RaaS API.
Who do you send rewards to and for what reason?
To our customers and research participants.
What kind of rewards do you use at Decision Analyst?
We use gift cards and cash cards like PayPal, Visa, and Bitcoin.
Prior to working with Tango Card, how were rewards fulfilled at Decision Analyst?
We were processing checks/deposits/disbursements ourselves.
What are some of the challenges you faced prior to working with Tango Card?
• Spent a lot of time purchasing and fulfilling incentives
• Dealt with high fees/costs associated with fulfilling rewards
• Struggled with tracking/handling lost rewards
• Took too long for rewards to be delivered
• Had a limited reward selection
• Had a reward selection that did not fit our program
Now that you work with Tango Card, what improvements have you experienced?
Since partnering with Tango Card, we have reduced time spent managing/fulfilling rewards by 21-40%. We have seen a reduction in cost spent managing/fulfilling rewards by 41-60%, and we’ve increased our desired business result by 21-40%. We’ve also seen happier reward recipients and rewards that are delivered faster and more on-time.
In a few sentences, please share why digital gift cards are valuable to your company.
The world is digital and having a partnership with Tango makes us look more up-to-date with our millions of customers. Ease of use, low fees, great selection all go into that too.
What are some benefits you’ve seen since partnering with Tango Card?
Time saved, money saved, happy customers.
Are you interested in learning more about payment disbursements and digital rewards? Check out www.tangocard.com for more information!
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.