This week we announced the addition of bitcoin rewards to our Reward Delivery Platform. We are able to offer bitcoin (BTC) through a partnership with Snapcard and their MassPay API. We highly value the partnership with Snapcard – not only for their great technology but also for their leadership in the digital currency space which has opened up new opportunities and new ways of thinking about rewards for us. They are a great team.
There are two main reasons we are excited about bitcoin as a reward.
One, bitcoin is truly global. This year, 2015, we are expanding our Reward Delivery Platform with dozens of new international e-gift cards to meet the growing global demand. With this one product, bitcoin, we can serve the entire globe in an immediate, frictionless, and digital way. This fits exactly with how we think all rewards and incentives should work.
Two, bitcoin is in demand. Our platform is used by hundreds of companies to deliver rewards to their users. Whether the application is a modern loyalty program, employee engagement platform, or even a global wellness challenge – the participants all say the same thing, “give us a reward with choice!” The days of giving everyone a tablet, or coffee maker, or t-shirt are behind us. Consumers want choice. Bitcoin is a fantastic reward with flexibility and choice, and nicely complements our catalog of e-gift cards and non-profit donations.
We are excited about this addition and more importantly, our customers are as well!
Here is a round up of early coverage on the partnership:
And here is the original press release.
Written by Nat Salvione
Nat Salvione is VP of Business Development at Tango Card. He has been soaking in the prepaid industry for 15 years with companies such as Incomm, Coinstar, and Giftcertificates.com. With prepaid industry leadership roles under his belt in partnerships, product and sales, you might say he knows his stuff.