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Find Us Next Week!

We have two events going next week – we hope to see you! Event 1 – SHRM Annual Conference & Expo Come find us a booth 1459! We’ve been known to give away the occasional gift card.   Event 2 – #SocialPro by Marketing Land Our Marketing Lead, Scotty Greenburg, is speaking! The #SocialPro Session: […]

thumbs up e-gift cards

Why Our Customers Love Using E-Gift Cards (Part 1)

Everyone loves gift cards, especially people involved in reward and incentive programs – this would include businesses that buy e-gift cards from us and consumers (everyone in the world) who enjoy receiving them. If you need convincing, here are two stats and some celeb endorsements: Gift Cards are the most requested gift for 9 years running (NRF, […]

Are Gift Cards a Commodity?

(And what that might mean for your incentive program) Gift cards are being commoditized. And to be clear, I mean this definition of commodity: “a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price” (http://www.merriam-webster.com/dictionary/commodity) That can definitely apply to […]