Archive | Market Research

OmniShopper Recap: The New Era of Retail is Here

We recently spent a week in Minneapolis exhibiting at OmniShopper, a tradeshow that brings together a balance of brands and retailers to reveal the latest insights and strategies to compete in the new age of retail. We had a great time meeting people and showing off our newest product, Reward Link, while learning about innovations […]

Using Rewards to Increase Research Participation

URI is a market research company that uses a variety of research methods to build an understanding of how consumers use products. They rely on engagement from research participants in order to make these methods work. Mary Chartier, Operations Director at URI, was cutting costly paper checks and handing out physical rewards in order to […]

Researching the Demand for Incentives at The Quirk’s Event West

Recently, we exhibited at The Quirk’s Event West where market researchers travel high and far to learn about insights and shifts in the industry. We chatted with a variety of researchers who all had the same several pain points that go hand-in-hand with incentivizing research participants and panelists. The demand for instant rewards is real. […]

SampleCon 2017 Recap: Trends in Engaging Participants

SampleCon 2017 was one part party and two parts Market Research magnificence! We may have thrown the opening party, but the speakers and panels threw down some serious Sample knowledge. The main thrust this year was participant experience driving real sample – and we feel that manifested in three themes: Part of the Tango Card […]

How to Increase Survey Participation by 81-100%

Are you interested in learning the secret to increasing survey participation by 81-100% with the power of digital rewards? We sat down with Jeremy Stabile, Principal at Facet Squared, to learn how implementing digital rewards powered by Tango Card increased survey participation while decreasing cost and operational time.  Facet Squared, a qualitative and quantitative research […]