Archive | Market Research

Rewarding in the Research Space

Rewards in the research space are pretty prevalent. Many firms and agencies know the value and added benefits of rewarding research participants. From increasing participation to decreasing costs and driving results, rewards work. But rewards are not one size fits all. Keep reading to learn more. Reward at the right time. Rewards are well-perceived by research […]

Survey Says: Research Participants Want Rewards

One of our customers is a worldwide leader in traditional and online qualitative and quantitative research. They engage with research participants to complete surveys for market research. In order to incentivize participants, this market research firm incentivizes completion with gift cards. Unhappy with their previous reward fulfillment partner’s high cost/fees and poor program support, they […]

OmniShopper Recap: The New Era of Retail is Here

We recently spent a week in Minneapolis exhibiting at OmniShopper, a tradeshow that brings together a balance of brands and retailers to reveal the latest insights and strategies to compete in the new age of retail. We had a great time meeting people and showing off our newest product, Reward Link, while learning about innovations […]

Using Rewards to Increase Research Participation

URI is a market research company that uses a variety of research methods to build an understanding of how consumers use products. They rely on engagement from research participants in order to make these methods work. Mary Chartier, Operations Director at URI, was cutting costly paper checks and handing out physical rewards in order to […]

Researching the Demand for Incentives at The Quirk’s Event West

Recently, we exhibited at The Quirk’s Event West where market researchers travel high and far to learn about insights and shifts in the industry. We chatted with a variety of researchers who all had the same several pain points that go hand-in-hand with incentivizing research participants and panelists. The demand for instant rewards is real. […]

SampleCon 2017 Recap: Trends in Engaging Participants

SampleCon 2017 was one part party and two parts Market Research magnificence! We may have thrown the opening party, but the speakers and panels threw down some serious Sample knowledge. The main thrust this year was participant experience driving real sample – and we feel that manifested in three themes: Part of the Tango Card […]