Archive | Market Research

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Accenting Customer Engagement With E-Gift Cards

Accent Health is a healthcare media company providing patient education at the “point-of-care” in physician waiting rooms. They send gift cards to research participants for customer engagement in order to receive valuable feedback to improve services. Struggling with another gift card fulfillment provider with a bundle of challenges – they turned to Tango Card and […]

WGU

Tracking Student Engagement with Digital Rewards

Western Governors University is an online college where people can earn an affordable, accredited, career-focused college degree at an accelerated pace. They send rewards to their employees for engagement as well as to users for research payouts. Tired of purchasing and fulfilling physical rewards on their own, Western Governors University turned to Tango Card when […]

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Quantifying the Power of Rewards in Research

We are partnered with a specialized market research agency that offers a full spectrum of custom quantitate and qualitative research services. They offer innovative research plans that tap into both the art and science of market research. Relying heavily on survey completion and engagement from research participants, they turned to us when their previous reward provider […]

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Rewards & Incentives: What About Tax?

From employee recognition, to customer loyalty, payment disbursement, and referrals – rewards are a great fit for almost every program. Whether you send rewards to an employee or a customer, you are most likely curious how taxes will affect both you and the reward recipient. Like most items of monetary value, gift cards come with […]

Rewarding in the Research Space

Rewards in the research space are pretty prevalent. Many firms and agencies know the value and added benefits of rewarding research participants. From increasing participation to decreasing costs and driving results, rewards work. But rewards are not one size fits all. Keep reading to learn more. Reward at the right time. Rewards are well-perceived by research […]

Survey Says: Research Participants Want Rewards

One of our customers is a worldwide leader in traditional and online qualitative and quantitative research. They engage with research participants to complete surveys for market research. In order to incentivize participants, this market research firm incentivizes completion with gift cards. Unhappy with their previous reward fulfillment partner’s high cost/fees and poor program support, they […]