Archive | Market Research


Quantifying the Power of Rewards in Research

We are partnered with a specialized market research agency that offers a full spectrum of custom quantitate and qualitative research services. They offer innovative research plans that tap into both the art and science of market research. Relying heavily on survey completion and engagement from research participants, they turned to us when their previous reward provider […]


Rewards & Incentives: What About Tax?

From employee recognition, to customer loyalty, payment disbursement, and referrals – rewards are a great fit for almost every program. Whether you send rewards to an employee or a customer, you are most likely curious how taxes will affect both you and the reward recipient. Like most items of monetary value, gift cards come with […]

Rewarding in the Research Space

Rewards in the research space are pretty prevalent. Many firms and agencies know the value and added benefits of rewarding research participants. From increasing participation to decreasing costs and driving results, rewards work. But rewards are not one size fits all. Keep reading to learn more. Reward at the right time. Rewards are well-perceived by research […]

Survey Says: Research Participants Want Rewards

One of our customers is a worldwide leader in traditional and online qualitative and quantitative research. They engage with research participants to complete surveys for market research. In order to incentivize participants, this market research firm incentivizes completion with gift cards. Unhappy with their previous reward fulfillment partner’s high cost/fees and poor program support, they […]

OmniShopper Recap: The New Era of Retail is Here

We recently spent a week in Minneapolis exhibiting at OmniShopper, a tradeshow that brings together a balance of brands and retailers to reveal the latest insights and strategies to compete in the new age of retail. We had a great time meeting people and showing off our newest product, Reward Link, while learning about innovations […]

Using Rewards to Increase Research Participation

URI is a market research company that uses a variety of research methods to build an understanding of how consumers use products. They rely on engagement from research participants in order to make these methods work. Mary Chartier, Operations Director at URI, was cutting costly paper checks and handing out physical rewards in order to […]