Archive | Research

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Accenting Customer Engagement With E-Gift Cards

Accent Health is a healthcare media company providing patient education at the “point-of-care” in physician waiting rooms. They send gift cards to research participants for customer engagement in order to receive valuable feedback to improve services. Struggling with another gift card fulfillment provider with a bundle of challenges – they turned to Tango Card and […]

WGU

Tracking Student Engagement with Digital Rewards

Western Governors University is an online college where people can earn an affordable, accredited, career-focused college degree at an accelerated pace. They send rewards to their employees for engagement as well as to users for research payouts. Tired of purchasing and fulfilling physical rewards on their own, Western Governors University turned to Tango Card when […]

Technology

Denominations + Rewards: Start Small to Score Big

How much should I reward? What denomination do you recommend? For incentive and reward program managers, these questions cause a fair amount of angst. The success of their programs hinge on employee or customer engagement.  Fortunately, we get these questions every day and have a fair amount of data to help guide denomination decisions. The […]

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Rewards & Incentives: What About Tax?

From employee recognition, to customer loyalty, payment disbursement, and referrals – rewards are a great fit for almost every program. Whether you send rewards to an employee or a customer, you are most likely curious how taxes will affect both you and the reward recipient. Like most items of monetary value, gift cards come with […]

Analyzing the Options: Cost-Effective Payment Disbursements

Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies all across the globe. They blend qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics to solve the most difficult marketing problems. In a world where payment disbursements can get costly, Decision Analyst needed a more […]

McGraw-Hill: A Textbook Example of Utilizing Digital Rewards

McGraw-Hill is a learning science company and educational publisher that relies on subject matter experts’ reviews of textbooks to stay relevant and contribute to the science of learning. McGraw-Hill began working with Tango Card to provide digital rewards (e-gift cards and nonprofit donations) that increase engagement from research participants and lower payment disbursement costs. We […]