Written by Scotty Greenburg, Marketing
I gave a presentation this week at #SocialPro. The topic (from the agenda) was:
24/7 Social Media & The Growth Of Customer Advocates
All respected and successful companies put a premium on customer service, and most have established rapid response teams using social media channels. Even small, resource-strapped companies can use social media to provide a 24/7 presence to customers and partners – often turning customer service seekers into big time advocates for their products or services. Come hear how Tango Card, a 24/7 service supporting incentive programs around the globe, uses its innovative MVP program to generate advocate mentions, referrals and leads.
I think it went well – but what I really want to share is that I mostly just bragged about our commitment to customer service and our killer teams behind the scenes. Here’s why:
Our Team Has Personality
In the slide below I am talking about step 1 in creating a welcoming brand presence – a voice that is the sum of your people. This is easy for me because all I have to do is lift my head up for a couple minutes in our office and I have enough material to give our brand personality for a year.
Our Team is Real
Yeah, it is, and we are in Seattle and Boise and we are ready to make every aspect of your program or reward redemption experience a good one! Don’t even bother being in a service oriented business if you can’t back it up with really cool and helpful people – whether it’s in customer support, customer success, technology, or sales/marketing.
Our Team Makes It Happen the Right Way
One quote says it all. This is a quote from one of our customers but it represents how we view every single one.
So, I had fun giving this talk, but I had the most fun saying how cool our team is and how much I enjoy being at Tango Card doing what we do. It also helps that I can leverage this killer team to build a word-of-mouth pipeline that makes my job really easy – woo!
Written by Scotty Greenburg
Scotty has been at Tango Card for 4 years in Marketing. Along with the rest of the Tango Card business team, he has helped to create a culture of incentive domain expertise to best support Tango Card’s enterprise reward and incentive customers. He also likes shimmery backgrounds.