We sat down with Patricia Weakland, Operations Manager at Patriotic AdVANtures, to see how she increased her rideshare referral rate by 81-100% by using digital rewards. Patriotic AdVANtures is a transportation company that offers cost effective and environmentally friendly modes of public transportation in the DC metro area. With a business model that leans on riders sharing the ride as well as the driving responsibilities, they heavily rely on referrals from their customers.
How do you work with Tango Card?
We order a file of reward codes.
Who do you send rewards to and for what reason?
We send rewards to our customers who provide us with referrals.
What kind of rewards do you use at Patriotic AdVANtures?
We send gift cards out for rewards.
Prior to working with Tango Card, how were rewards fulfilled at Patriotic AdVANtures?
We did not send out rewards prior to Tango Card.
What are some of the challenges you faced prior to working with Tango Card?
- Had a reward selection that was limited
- Had a reward selection that did not fit our program
Now that you work with Tango Card, what improvements have you experienced?
Since partnering with Tango Card, we’ve seen an improvement in customer service, an increase in reward recipient happiness, rewards delivered faster, and better program support.
In a few sentences, please share why digital gift cards are valuable to your company.
They do what I want with minimal effort.
What are some benefits you’ve seen since partnering with Tango Card?
I just got this email from one of our customers.
“Thank you very much for this wonderful surprise. What an awesome program y’all have. Keep up the great work!”
We’ve also reduced the operational time spent managing/fulfilling rewards by 81-100%, reduced the cost of managing/fulfilling rewards by 81-100%, and increased our referral rate by 81-100%.
Are you interested in learning more about referrals and digital rewards? Check out www.tangocard.com for more information!
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.