Engaging Customers in a Buyer’s Market

Finding a home can be tedious, overwhelming, and far from enjoyable. One of our customers – an online real estate listing search site committed to making online home shopping a fun, practical, and hassle-free experience – was looking for a digital rewards solution in order to keep customers engaged. We sat down with them to learn how they were able to increase customer engagement by 81-100% with the power of digital rewards.    

How do you work with Tango Card?

We order through Rewards Genius.

How do you send rewards to and for what reason?

We send rewards to our customers/users for customer engagement.

What kind of rewards do you use?

We use gift cards.

Prior to working with Tango Card, how were rewards fulfilled?

We did not send rewards prior to working with Tango Card.

Before working with Tango Card, did you experience any challenges?

We had a reward selection that did not fit our program.

Now that you work with Tango Card, what improvements have you experienced?

Since partnering with Tango Card, we’ve seen the following improvements:

  • Improved customer service
  • Increased reward recipient happiness
  • Delivered rewards faster and more on time

Please share why digital gift cards are valuable to your company.

[Gift cards] engage customers to use our platform and share with their friends.

 What are some benefits you’ve seen since partnering with Tango Card?

[Tango Card] boosts our customer engagement and use of our program.

We’ve also:

  • Reduced the amount of time spent fulfilling/managing rewards by 41-60%
  • Reduced the cost associated with fulfilling/managing rewards by 21-40%
  • Increased our desired business result by 81-100%


Written by Kasia McCormick

Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes re: German Shepherds and tequila.

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