Quantifying the Power of Rewards in Research


We are partnered with a specialized market research agency that offers a full spectrum of custom quantitate and qualitative research services. They offer innovative research plans that tap into both the art and science of market research. Relying heavily on survey completion and engagement from research participants, they turned to us when their previous reward provider was lacking. Keep reading to see how they increased survey participation by 61-80% with rewards powered by Tango Card. 

How do you work with Tango Card? 

We order through Rewards Genius.

Who do you send rewards to and for what reason? 

We send rewards to our customers and research participants for payment disbursements.


What kind of rewards do you use?

Gift cards

Prior to working with Tango Card, how were rewards fulfilled?

We processed and fulfilled rewards/checks/deposits/disbursements ourselves.


Before working with Tango Card, did you experience any challenges? 

  • We spent a lot of time purchasing and fulfilling incentives
  • Struggled with tracking/handling lost rewards
  • Customer support for reward recipients was lacking
  • Program support from reward provider was lacking

Now that you work with Tango Card, what improvements have you experienced?

  • 61-80% reduction in time spent managing/fulfilling rewards
  • 61-80% increase in desired business result
  • 0-20% reduction in cost
  • Happier reward recipients
  • Rewards delivered faster or more on-time
  • Better program support from Tango Card


Please share why digital gift cards are valuable to your company. 

We use the [gift] cards to incentivize research participants. The digital aspect makes everything easier & faster (especially in comparison to the old school method of fulfillment via snail mail).

Tango Card has made my life easier by taking care of something that was a fairly cumbersome process. This enable me to focus on other initiatives.

Written by Kasia McCormick

Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes re: German Shepherds and tequila.

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