In fact, a recent study from Nielsen found that consumers are 92% more likely to trust recommendations from people they know. From cellphone providers like T-Mobile to companies like Amazon, stakeholders are seeing the importance referrals have in the sales pipeline.
Why referrals work.
A referral is not only a lead but a recommended lead from a trusted source. Referrals take the guesswork away from the consumer, allowing them to depend on the information and quality-of-service promise provided from the customer who referred them.
More referrals, please!
Closing a referred lead is the easy part. The hard part is incentivizing your customers to open up their contact books.
We recently sat down with GuestEngine, a motivation platform for restaurants, which relies heavily on the engagement of their customers. They were looking for an effective solution to engage people in their social referral program and e-gift cards were a no-brainer. The ability to deliver a variety of instant and digital rewards with customer service to support was great, but the 61-80% increase in referrals was even better.
But just how effective can tying incentives with referrals be? We asked 19 companies that utilize our services for referrals and found that over half of them experienced a 61-100% increase in referrals since implementing digital rewards powered by Tango Card.
Numbers don’t lie.
Increasing referral rates is easier done with the power of incentive. Get your referral program engine revving today and increase your numbers by checking out www.tangocard.com for more information!
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.