Rewards in the research space are pretty prevalent. Many firms and agencies know the value and added benefits of rewarding research participants. From increasing participation to decreasing costs and driving results, rewards work. But rewards are not one size fits all. Keep reading to learn more.
Reward at the right time.
Rewards are well-perceived by research participants, but they can be even more impactful if you strike at the right time. Timing varies by program, so it’s important to lay out your objectives. Is your goal to encourage survey completion? Or engage with research participants for longevity? What about compensating for their time? Whatever your goals may be, rewards powered by Tango Card drive results.
Instant and Digital
Whether someone enters a facility to participate in a focus group or they open up a survey from their desktop computer, they will most likely want to leave either situation with some form of currency in hand. This currency comes in the form of cash, a check, or prepaid card/gift card. We already know that cutting checks can be expensive and cash has little to no lasting impact on emotion. That leaves us with prepaid cards and gift cards as the more impactful and cost-effective option, that is until someone accidentally misplaces the plastic card and is SOL for a replacement. Our solution? Try digital gift cards and prepaid cards instead. These kinds of rewards are delivered instantly to the participant’s email address and allow them to select from a catalog of brands. If they ever have any issues with the digital gift card, our customer support team is there to help troubleshoot and even resend the reward if it’s misplaced. Talk about instant gratification!
Power of Choice
We’ve made it pretty clear that rewards are not one size fits all. When giving participants a choice of how to spend their reward, it leads to a satisfying experience that is both memorable and impactful. The positive experience brings participants back to your program and drives continued program results. We call this the reward cycle, and we’ve seen it happen time after time. Check out our catalog of brands and see what you think!
There’s no question that rewards drive results in the research space. From instant gratification to customer support and power of choice, digital rewards are a great addition to any program. Interested in adding rewards powered by Tango Card? Click here to get started!
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.