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Securing Customer Loyalty with Digital Rewards

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Symantec provides security products and solutions to protect businesses from advanced threats, malware, and other cyber-attacks. In order to keep their customers happy and engaged, they utilize e-gift cards as an incentive. We sat down with Amy Johnson, Sr. Manager of Customer Advocacy and Engagement at Symantec, to discuss how she integrates digital rewards into her advocacy program in order to engage with customers.

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How do you work with Tango Card?

We’re integrated into the API.

Who do you send rewards to and for what reason?

 Customers and partners for engagement purposes. 

What kind of rewards do you use at Symantec?

Gift cards 

Prior to working with Tango Card, how were rewards fulfilled at Symantec? 

We purchased digital rewards and fulfilled them ourselves.

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What were some of the challenges you faced prior to working with Tango Card?

  • Spent a lot of time purchasing and fulfilling incentives
  • Lacked customer support for reward recipients
  • Had a reward selection that was limited 

In a few sentences, please share why digital gift cards are valuable to your company.  

“Digital gift cards are valuable to our company as it allows us to recognize and reward our customers and partners in a fun, more personalized manner.”

What are some benefits you’ve seen since partnering with Tango Card? 

  • Reduced the amount of time spent on managing and fulfilling rewards by 21-40%.
  • Reduced the cost spent managing and fulfilling rewards by 21-40%
  • Increased desired business result by 41-60%.

“Working with Tango Card is valuable to us because they provide us with responsive communication on any areas needed, as well as helping us to be proactive in thinking ahead to improving our offerings and making our customer and partner experience even better.”

Symantec is able to engage and incentivize their customers within their advocacy program by using digital rewards powered by Tango Card. Learn how e-gift cards can be implemented into your program today at www.tangocard.com!

 

Written by Kasia McCormick
Kasia and Zeus squareKasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.

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