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Tango Card Shortlisted for “Most Promising Startup” 2012-13 Cloud Awards Program

We’re very excited to announce that Tango Card has been shortlisted in the 2012-2013 Cloud Awards Program in the Most Promising Start-up category.

The Cloud Awards identify and celebrate excellence in the field of cloud computing, with categories including Best Cloud Infrastructure, Data Innovation of the Year, Developer of the Year, Most Promising Start-Up, Web Services Excellence and Best Software as a Service. The cloud computing awards program accepts entries from organizations of any size – from enterprises to start-ups – in the US and internationally.

Tango Card shortlisted in the 2012-2013 Cloud Awards Program in the Most Promising Start-up category.

 

Our CEO and founder, David Leeds, had this to say about the announcement: “The shortlist of the 2012-13 Cloud Awards program is a real honor when considering the wildly innovative cloud market we live in these days, and we’re especially excited to represent Seattle as the only non-Bay Area contender. Bringing the right rewards to the cloud and mobile is strategic for our customers and if we can bring this award to Seattle it’ll be a big win for the Tango Card team. We’re in good company with DocuSign, Badgeville, Red Hat and Mulesoft also vying for a Cloud Award win.”

Cloud Awards organizer Larry Johnson said, “The standard of entries this year was truly incredible – and we’re still scratching the surface of what the cloud is capable of. Efficiency, agility and an ability to leverage all of the positive attributes of cloud technologies are what set the organizations in this shortlist apart from any other.”

International cloud computing program Cloud Awards announces shortlist as Seattle startup Tango Card pioneers “Rewards as a ServiceTM” to move $15B marketing spend to the cloud

Tango Card is moving tens of billions of dollars of value from physical retail channels into relevant areas of the cloud such as Salesforce (www.tangocard.com/salesforce) and Zendesk (www.tangocard.com/zendesk). Much like Hardware as a Service (eg cloud computing) and Software as a Service (SaaS), Tango Card offers RaaS™ – Rewards as a Service. When Tango Card upgrades, like adding a new redemption option or the ability to distribute digital goods in an innovative way, customers automatically benefit without further investment. In the near-term, RaaS is easier and more cost-effective for organizations, but even more importantly this shift is enables visibility into a key cost area, supports purchasing compliance, and creates measurable marketing and sales ROI.

“We’re just as focused on software integration as we are on rewards,” said David. “Back in the 1990s, gift card innovation was to make cards available through physical retail channels. Since then nothing unique has happened in gift card distribution. Tango Card is not just disrupting this area; we’re creating new channels. We spend over 50% of internal resources on software development while traditional incumbents spend 90+% on sales and account management.”

Nearly 200 organizations entered, with entries coming from across the globe and including Europe, the US and Middle East. Final winners will be announced on January 15, 2012. We’ll keep you posted, of course!

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