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The Power of Brand Recognition and Choice in Reward Programs

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Last week, we announced new reward options in the US, UK and Brazil, including a brand new donation option! You can read the update here. We are continuously adding to our catalog to give our customers more options in more places. Here’s why:

Rewards are not one size fits all. This isn’t new news, but it can often times be overlooked. You could argue “I’m giving them a free reward, so who cares what the actual reward is. Free is good enough.” Wrong-o! Everybody is unique in the sense that they have different wants and desires, especially when it comes to retail purchases. That’s why it’s important when you’re using incentives as a reward that your delivering rewards people actually want. Sure, free is good; but imagine how much more impactful it would be receiving a reward you earned and applying it towards something you actually want.

Let’s face it, brand recognition plays a huge part in consumer decision making. Companies like Apple or Nike have built empires on branding with easily recognizable logos, color schemes, or even fonts. In doing so, they have created their own currency, or brand currency. These brands are worth something, especially to the people who are emotionally connected and personally identify with them. This worth is an added value, at no cost to you or your program. Utilizing that value to drive results in your own incentive program is a no brainer.

Impactful experiences are memorable experiences. When giving recipients a choice of how to spend their gift card, it leads to a satisfying experience that is remembered and associated with the company that delivered the gift card. The positive experience is impactful, bringing recipients back to your program and driving continued program results. We call this the reward cycle, and a commitment to maintaining a desirable catalog is on part of how we help your program sing.

Want a full list of our rewards catalog? Check it out here.

Curious how we get these brands to work with us? Here’s our secret; we have a fabulous Partnerships team at Tango Card that works hard to build relationships with these brands in order to make them available in our rewards catalog. Without them, we wouldn’t be able to offer such a great variety of options!

 

Written by Kasia McCormick
Kasia and Zeus squareKasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.

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