The Rewards Cycle: Engage, Earn, Redeem, Repeat




At Tango Card, we take care of your reward recipients so that they keep coming back. We do this by using the Rewards Cycle. Here’s how it works: a customer engages with your program, earns a reward, redeems that reward, and then repeats the cycle.

While the reward recipient is moving through the Rewards Cycle, several things are happening:

  • The Reward Cycle is seamlessly integrated into your program.  
  • The recipient receives a digital reward, or e-gift card, which results in instant gratification.
  • They receive their e-gift card on a branded template with key messaging and instructions on how to redeem.
  • The last and arguably most important part of the Rewards Cycle is a fantastic customer service team. They help answer and/or solve any customer concerns.

This closes the loop for reward recipients, bringing the entire program experience full circle and keeping them coming back for more.

Written by Kasia McCormick
Kasia and Zeus squareKasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.

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