This Company Increased Low-Income Job Seeker Response Rates by 244% with Rewards

Pathway Consultants is dedicated to helping the local and national workforce, education, and youth development organizations achieve their intended impact for long-term client success. CareerHub is an app created by Pathway Consultants in order to improve the struggles of workforce professionals and provide meaningful retention services.  Tired of managing and fulfilling their own physical customer engagement reward program, they came to Tango Card for a solution. We sat down with Amanda Gerrie, Co-Founder of Pathway Consultants and Co-Creator of CareerHub, to learn how she was able to increase low-income job seeker response rates by 244% with digital rewards powered by Tango Card.

How do you work with Tango Card?

Tango Card is integrated into our platform.

Who do you send rewards to and for what reason? 

We send rewards to our customers for participating in certain programs and providing relevant information for customer engagement.

We send gift cards to low-income job seekers to provide immediate supportive services at vendors such as Target. People can go to Target and pick up medicine, diapers, interview clothes and even food. The swiftness that our social service agencies can provide this assistance means people don’t miss work or job training when a challenge arises. 

What kind of rewards do you use?

We use gift cards for rewards.

Prior to working with Tango Card, how were rewards fulfilled?

We were purchasing physical rewards and fulfilling them ourselves. 

Before working with Tango Card, did you experience any challenges?

It took too long for rewards to be delivered to our customers.

Now that you work with Tango Card, what improvements have you experienced?

Since partnering with Tango Card, we’ve seen the following improvements:

  • 81-100% reduction in time spent managing/fulfilling rewards.
  • 0-20% reduction in cost spent managing/fulfilling rewards.
  • 161% increase in attendance at events, workshops & meetings.
  • 244% increase in response rate for information requests (i.e. employment verification).
  • Happier reward recipients.
  • Rewards delivered faster or more on-time.

Please share why digital gift cards are valuable to your company.

We use Tango Card to reward and incentivize low-income job seekers to keep engaged in their program and keep in tough once they get a job. We also use gift cards to incentivize students to complete high school diplomas, GED and attend events that help with college and career readiness.

We [also] appreciate that the API is fairly easy and problem-free.

Written by Kasia McCormick

Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes re: German Shepherds and tequila.


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