Qualitative Research is (finally) going digital, are you?

5 Reasons Qualitative Research Should Make Use of Digital Incentives Online quantitative research has embraced the effectiveness and scalability of digital incentives for years, while qualitative research firms have been slow to experiment with alternatives to cash, checks and mailed gift cards. There appears to be a stubborn commitment to ‘handing something’ to participants at […]

3 Ways Digital Incentives Will Be Big in 2016

Incentives are powerful motivators that influence our behaviors and affect our decisions. Remember that recent set of tires you purchased because of the $70 rebate? Or when you treated yourself to a free fancy mocha after buying 10 coffees on a punch card? For businesses, incentives are critical in building consumer loyalty, driving sales, and appreciating […]